Tag: targetgroup
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MA01 – Graphic Design 2

The brief The brief stated that a recipe booklet called «healthy food for growing kids» should be designed for parents and young children. The booklet will contain nutritious recipe that are easy enough for children to make with a bit of help and guidance from an adult. The booklet design should present the creative meals…
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MA01 part 4 – Brand Positioning Statement

After doing a lot of research and putting all my information in to buyer personas, I have been working on creating a brand position statement. A brand positioning statement creates a perception in the consumers mind about the product or service. It’s all about influencing the consumer in a certain way when it comes to…