Tag: psychology
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Strategic Design – Branding
The word «Brand» comes from the act of identifying livestock with a mark burnt onto the skin in the American Midwest. By branding their animals, farmers could easily see the animals who belong to them. In 1789, Andrew Pears «branded» his soap bars to make them stand out from other soaps from competitors. Then the…
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1.4 Gestalt Principles
Gestalt is a psychology term founded on works by Max Werheimer, Wolfgang Köhler and Kurt Koffka in the 1920’s. Gestalt is a german word and means «form» interpreted as «configuration», a unified whole. «According to gestalt psychology, the whole is different from the sum of it’s parts» The hypothesis is that people tend to organize…
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