Tag: human behavior

• MA02 part 1 – Brand Identity

  

  I’m still working on my CA and part of it is to research and find a brand identity for my «client» Fra Gård. Brand identity is a range of things related to the brand. Like logo, colours, typography, copywriting and visual elements that forms a personality for your brand. The brand communicates with the world…

  CDHGraphicDesign

  10. Nov 2022

  Assignments, Reports

  analysis, archetype, brand, brandidentity, branding, communication, creativity, design, digital, human behavior, human emotion, insight, inspiration, learning, message, percieved, personality, quiz, report, research, student

• MA01 part 4 – Brand Positioning Statement

  

  After doing a lot of research and putting all my information in to buyer personas, I have been working on creating a brand position statement. A brand positioning statement creates a perception in the consumers mind about the product or service. It’s all about influencing the consumer in a certain way when it comes to…

  CDHGraphicDesign

  4. Nov 2022

  Assignments, Reports

  analysis, assignment, branding, brandpositioningstatement, communication, design, digital, human behavior, information, MA, report, research, statement, targetgroup, targetmarket

• MA01 – Part 3 Strategic Design1

  

  As part of my research I am now focusing on the target market for Fra Gård. I need to research and figure out who their current custumers are and who the client want’s as customers in the future. I will research and take a look at: To put all my research and information into a…

  CDHGraphicDesign

  28. Oct 2022

  Assignments, Reports

  behavioural, belife, branding, buyer personas, demographic, factors, human behavior, human emotion, Photoshop, pshycographic, strategic design, strategy

• MA01 – part 2 Strategic Design

  

  Completed a Quiz about strategic design and got all of them correct ✔️ – CDH 🤓

  CDHGraphicDesign

  26. Oct 2022

  Assignments, Reports

  analysis, brand, brandmarketing, challenge, creative, creativity, design, digital, human behavior, human emotion, insight, learning, report, research, strategic design, student

• Strategic Design – Branding

  

  The word «Brand» comes from the act of identifying livestock with a mark burnt onto the skin in the American Midwest. By branding their animals, farmers could easily see the animals who belong to them. In 1789, Andrew Pears «branded» his soap bars to make them stand out from other soaps from competitors. Then the…

  CDHGraphicDesign

  25. Oct 2022

  Assignments, Reports

  analysis, branding, challenge, creative, design, digital, emotional, human behavior, human emotion, marketing, psychology, research, strategic, strategic design

• MA01 – Part 1 Strategic Design

  

  As part of my strategic planning and research, I need to write things down and answere some questions about the CA brief. This will help me solve the «problem» / brief in a creative and strategic way. How do we start with the strategic design process? We start by understanding why we are creating what…

  CDHGraphicDesign

  25. Oct 2022

  Assignments, Reports

  analysis, challenge, clients, creative, creativity, design, digital, farm, fragård, Graphic, human behavior, Ideas, ideation, inspiration, learning, logo, report, research, strategic design, strategy, student, target group

• 1.4 Gestalt Principles

  

  Gestalt is a psychology term founded on works by Max Werheimer, Wolfgang Köhler and Kurt Koffka in the 1920’s. Gestalt is a german word and means «form» interpreted as «configuration», a unified whole. «According to gestalt psychology, the whole is different from the sum of it’s parts» The hypothesis is that people tend to organize…

  CDHGraphicDesign

  8. Sep 2022

  Assignments, Gestalt Principles, Reports

  analysis, book cover, challenge, Gestalt Principles, human behavior, images, insight, learning, psychology, research