Tag: emotional
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Strategic Design – Branding

The word «Brand» comes from the act of identifying livestock with a mark burnt onto the skin in the American Midwest. By branding their animals, farmers could easily see the animals who belong to them. In 1789, Andrew Pears «branded» his soap bars to make them stand out from other soaps from competitors. Then the…
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1.2 The User Is Central
In the module I’m working on I learn a lot about empathy and how important it is to put the user/consumers first when working with a brief. Everything around us is design, and it impacts us in different ways. Like our favourite coffee cup or the social media we are scrolling through. To be a…