Tag: branding
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Semester Project
I am currently working on my semester project, therefore I have been a bit quite on the blog front. So far I have delivered a product description about my client, logo design, which products I am going to design, justification and challenges with the design. I have also delivered a work schedule for my semester…
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CA – Strategic Design 1
I submitted my final design and report on thursday 1 of december, one day before the deadline. After intense work with the design for Fra Gård I just shut down a little while, so I didn’t post about it right away here on the blog. I could reveal right now that I have got the…
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MA02 part 2 – Moodboard
I’ve created a moodboard with my CA brief in mind. I am developing a logo design for Fra Gård and this moodboard represents my inspiration for that logo design. First of I have included two types of typography, Merriweather in a light weight and Beloved Sans in a Regular weight. Both of these typefaces are…
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MA02 part 1 – Brand Identity
I’m still working on my CA and part of it is to research and find a brand identity for my «client» Fra Gård. Brand identity is a range of things related to the brand. Like logo, colours, typography, copywriting and visual elements that forms a personality for your brand. The brand communicates with the world…
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MA01 part 4 – Brand Positioning Statement
After doing a lot of research and putting all my information in to buyer personas, I have been working on creating a brand position statement. A brand positioning statement creates a perception in the consumers mind about the product or service. It’s all about influencing the consumer in a certain way when it comes to…
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MA01 – Part 3 Strategic Design1
As part of my research I am now focusing on the target market for Fra Gård. I need to research and figure out who their current custumers are and who the client want’s as customers in the future. I will research and take a look at: To put all my research and information into a…
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Strategic Design – Branding
The word «Brand» comes from the act of identifying livestock with a mark burnt onto the skin in the American Midwest. By branding their animals, farmers could easily see the animals who belong to them. In 1789, Andrew Pears «branded» his soap bars to make them stand out from other soaps from competitors. Then the…
CDHGraphicDesign 