Tag: analysis
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MA01 part 4 – Thumbnail sketches of the layout
I have been sketching and trying to work out the layout for my booklet design. I had these things in mind while sketching: – CDH
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1.1 part 3 – Film & Wet Plate Photographs
I love this photography with it’s simplicity, yet a lot of feelings. I really get the feeling of a darker time, passing over to autumn. By looking at this photograph I can smell the forest and the trees letting go of their leafs and I can feel the cosyness of a blanket and some candlelight…
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CA – Strategic Design 1
I submitted my final design and report on thursday 1 of december, one day before the deadline. After intense work with the design for Fra Gård I just shut down a little while, so I didn’t post about it right away here on the blog. I could reveal right now that I have got the…
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MA02 part 1 – Brand Identity
I’m still working on my CA and part of it is to research and find a brand identity for my «client» Fra Gård. Brand identity is a range of things related to the brand. Like logo, colours, typography, copywriting and visual elements that forms a personality for your brand. The brand communicates with the world…
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MA01 part 4 – Brand Positioning Statement
After doing a lot of research and putting all my information in to buyer personas, I have been working on creating a brand position statement. A brand positioning statement creates a perception in the consumers mind about the product or service. It’s all about influencing the consumer in a certain way when it comes to…
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MA01 – part 2 Strategic Design
Completed a Quiz about strategic design and got all of them correct ✔️ – CDH 🤓
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Strategic Design – Branding
The word «Brand» comes from the act of identifying livestock with a mark burnt onto the skin in the American Midwest. By branding their animals, farmers could easily see the animals who belong to them. In 1789, Andrew Pears «branded» his soap bars to make them stand out from other soaps from competitors. Then the…
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MA01 – Part 1 Strategic Design
As part of my strategic planning and research, I need to write things down and answere some questions about the CA brief. This will help me solve the «problem» / brief in a creative and strategic way. How do we start with the strategic design process? We start by understanding why we are creating what…
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MA02 – Using Ideation Techniques And Sketching
For this assignment I ended up with using two different ideation techniques, «Morphological analysis» and «Consequences». I need to come up with ideas for my course assignment, where I am creating a new book cover for «The Seven Dials Mystery» by Agatha Christie. As you can see in my morphological analysis I chose to work…
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1.4 Gestalt Principles
Gestalt is a psychology term founded on works by Max Werheimer, Wolfgang Köhler and Kurt Koffka in the 1920’s. Gestalt is a german word and means «form» interpreted as «configuration», a unified whole. «According to gestalt psychology, the whole is different from the sum of it’s parts» The hypothesis is that people tend to organize…
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