Category: Gestalt Principles
-
MA02 – Using Ideation Techniques And Sketching

For this assignment I ended up with using two different ideation techniques, «Morphological analysis» and «Consequences». I need to come up with ideas for my course assignment, where I am creating a new book cover for «The Seven Dials Mystery» by Agatha Christie. As you can see in my morphological analysis I chose to work…
-
1.4 Gestalt Principles

Gestalt is a psychology term founded on works by Max Werheimer, Wolfgang Köhler and Kurt Koffka in the 1920’s. Gestalt is a german word and means «form» interpreted as «configuration», a unified whole. «According to gestalt psychology, the whole is different from the sum of it’s parts» The hypothesis is that people tend to organize…