CDHGraphicDesign

I’ve created a moodboard with my CA brief in mind. I am developing a logo design for Fra Gård and this moodboard represents my inspiration for that logo design.

First of I have included two types of typography, Merriweather in a light weight and Beloved Sans in a Regular weight. Both of these typefaces are percieved kind, caring and in line with the archetype Caregiver.

I have also made a colour palette in Adobe Color by using a colour harmony rule called complementary. I wanted to use green to emphasise the fact that Fra Gård features a green living with eco friendly local produce and homemade goods. Green are pure, healthy and happy. So with that in mind I found the complementary colour, and that is purple.

In the moodboard you’ll find different shades of green from the produce and purple from the northern lights that occurs in Svolvær, Lofoten. I also added black, because i’m going to make the Logo in a black version too.

In the moodboard I have included images that inspire me for the logo design and brand positioning, with images showcasing countryside, healthy fresh produce and a creative environment with pottery making. It’s showing something social and fun. It’s also with a beautiful image of the northern lights over Lofoten, which is important because that’s where the purple comes in.

I also included three logos that I found during my research fase that really inspired me, they are simple with «kind» curves. The first one is a hand logo, and that is a bit too literall but it inspired my way of thinking around the logo I am developing and how to include that special feature that feels kind and welcoming. With the caregiver archetype in mind!

Last but not least, I also added a texture image. I am planning to have a version of the logo in stamp texture with the location and travelling in mind for the target group besides the locals.

Fra Gård logo design moodboard

Best regards, CDH