CDHGraphicDesign

As part of my research I am now focusing on the target market for Fra Gård.

I need to research and figure out who their current custumers are and who the client want’s as customers in the future.

I will research and take a look at:

• Demographic factors: age, location, gender, income level, education level, marital or family status, occupation and ethnic background.
• Psychographic factors: personality, attitude, values, interests/hobbies, lifestyles, behaviour, worries and how they think about themselves.
• Behavioural factors: How, when and where does the customer use or need the product/ service? How does the product/ service fit in to their day – is it an afterthought? Is it planned? Do they avoid it or embrace it?
• Beliefs: behaviours tend to be rooted in beliefs. Identifying the customers belife system will help you understand what makes them tick and where your brand fits into that. This will give you insight into how to talk to them and deliver your product / service.

To put all my research and information into a system, I created two buyer personas with demographic factors, psychographic factors, behavioural factors and beliefs in mind.

Byer Persona #1

Byer Persona #2

Who are Fra Gård’s current customers?

Their current customers are mostly locals and some tourists passing through. They are a popular shop for the locals and the tourists.

Who do they want to be their customers in the future?

The client want to attract young creative people from the city in addition to the locals and the tourists. They want to get the shop known worldwide, to reach foreign tourists as well.

How do they want to connect with those specific people (current and potential customers)?

Fra Gård want to continue connecting with the locals by continuing with their local produce, artistery and supporting the local community. They want to, in addition to that, expand their customers by going online and on social media to reach out to more people around the world. Maybe an American backpack traveler sees them on Instagram and thinks

«Wow, I want to experience Svolvær and visit that uique shop and try out grandma’s lingonberry jam!»

The client also want to connect with young and creative people from the city by offering creative workshops like an countryside experience. It’s trendy to be more in touch with nature and your creative side, and people living hectic lives dream of a taste of a different lifestyle.

I think that Fra Gård would connect with these people with their message, as long as it is delivered in the right way! They need to create a desired feeling of a free place, where all expectations and stress is non present. People are desperate for a place to go, where they can relaxe and just be creative.

– CDH