For this assignment I ended up with using two different ideation techniques, «Morphological analysis» and «Consequences».
I need to come up with ideas for my course assignment, where I am creating a new book cover for «The Seven Dials Mystery» by Agatha Christie.
As you can see in my morphological analysis I chose to work with the words: murder, mystery, seven, strong woman character, secrets, time and suspicious. They are all linked to the book.


Out of my morphological analysis I got several ideas, but I selected three of them to focus on.
- Idea #1: Lips whispering + 7 out of clocks (Gestalt principle) + bed full of blood. Then I removed the bed from the idea – because it didn’t fit. However, I took parts of the image further with my idea.
- Idea #2: Man running away + bloody seven (Gestalt principle). In the process I added a «clock hoodie» on the man, like the secret club have on in the book.
- Idea #3: Clocks in a row, the 8th clock are X’ed out + bloody seven (Gestalt principle)
Then I went on to use the «Consequences technique», to build further on my ideas.

Finally I started sketching.



After finishing my MA02, I now have several ideas to work with and I have delivered them on forum to get feedback. I think that will help a lot for me, in this process.
Best regards, CDH

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